The Loan Store Becomes Averra Financial as Non-QM Volume Jumps 68%

The Loan Store, a wholesale mortgage lender, has rebranded as Averra Financial, and it is leading the announcement with growth numbers. The company says its non-QM loan volume is up 68% year to date through August.

Non-QM, or non-qualified mortgage, lending covers borrowers who don't fit the standard agency box. Self-employed buyers, investors and people with irregular income are typical examples. It has been one of the more active corners of wholesale lending as brokers look for products that work when conventional underwriting doesn't.

The company also moved to calm any concerns from its broker partners. Loans currently in process will close as scheduled under the new name, according to the lender. For a wholesale shop, that message matters. Brokers rely on lock timelines and closing dates, and a name change in the middle of a pipeline can raise questions about servicing, documentation and who stands behind the loan.

The announcement did not turn on a change of strategy. The 68% figure suggests the lender sees the rebrand as a way to put a fresh identity on a business that is already expanding, rather than a reset of a struggling one. The company did not frame the change as part of a sale or restructuring in the material available.

Rebrands among mortgage lenders are not unusual, particularly when a company has outgrown its original positioning. A name tied to a single product or an earlier era can limit how a lender is perceived by brokers and borrowers. Averra Financial, by contrast, is a more general name that leaves room for broader offerings.

For brokers, the practical takeaways are simple. Existing deals should proceed without disruption, and the lender is signaling that non-QM remains a core focus. Whether the pace of growth holds through the end of the year will depend on rates, investor demand for non-QM paper and how many borrowers continue to fall outside agency guidelines.

Averra Financial's year-to-date figure covers only the period through August, so full-year results will give a clearer picture of how the new brand performs.